Data driven marketing agency

Know your consumers. Turn data into real growth.

Marketing without data is investing blind.

We raise conversions, stop the customer losses and scale your sales, joining consumer research, data science and UX.

The marketing problems we solve

  • You collect data from several channels, but you struggle to turn it into concrete decisions that grow revenue.

  • You find it hard to read how your consumers behave and what gets in the way of their purchase.

  • You are investing in marketing, but there is no strategy underneath and you see no results.

This is where IntuitaGo comes in.

We combine data science, UX and automation to identify what is holding your business back, optimise your marketing investment and turn data into measurable results.

Our offer

You invest in marketing but conversions do not justify the spend?

Find out more
Phase 01 / Weeks 1–44 weeks

Find out where you are losing sales

We put a number on the problem and identify the causes of the drop-offs.

We analyse the conversion journey and gather first-hand evidence from your consumers or users to understand where it breaks and why.

What we do
  • Analysis of the funnel, the conversion rates and the economic value of each conversion.
  • Analysis of behaviour by segment, channel and device.
  • Interviews and usability tests on the most critical steps.
  • Analysis of the main objections and barriers to purchase.
What you get
  • An estimate of the revenue lost at the main points of the funnel.
  • The main causes of drop-off, supported by data and research.
Phase 02 / Weeks 5–84 weeks

We act on the problems holding conversions back

From analysis we move to putting the solutions in place.

We select the changes with the highest economic potential and work on the points of the customer journey that stand in the way of conversion.

What we do
  • Design and implementation of 2–3 targeted interventions.
  • Optimisation of landing pages, forms, calls to action and other priority touchpoints.
  • Optimisation of messaging and content around consumer motivations and objections.
  • Improvement of the user experience to remove obstacles to conversion.
  • A/B tests and experiments, where the volumes allow them.
What you get
  • Concrete improvements put in place at the critical points of the customer journey.
Phase 03 / Weeks 9–124 weeks

Extend what works

We consolidate the work done and turn the results into new opportunities for growth.

We identify where to concentrate the investment, which strategies to extend and which processes to improve in order to create value over the long run.

What we do
  • Extending the most effective strategies to other customer segments, channels or touchpoints.
  • Putting retention, personalisation and customer lifecycle strategies in place.
  • Finding opportunities to improve pricing, customer value and profitability.
  • Setting the operational priorities and the growth roadmap for the following 90 days.
What you get
  • Effective strategies to extend and build into the company’s processes.
  • New growth opportunities and better profitability.
  • An operational roadmap with priorities and concrete actions.
Our solutions

Which challenge is holding your growth back?

We identify the causes of the problems slowing your business down and turn them into concrete opportunities to improve.

Wendy Martinez, founder of IntuitaGo
About IntuitaGo

Hi, I’m Wendy.

Marketing data scientist and UX researcher

For over 4 years I have worked across research, data analysis and marketing, with institutions, startups and branding and marketing agencies. I have had the chance to contribute to projects for international names such as Coca-Cola, McLaren, Pernod Ricard and the BBC.

Through those years one thing became clear to me: there is often a certain distance between the people who analyse the data and the people who do the marketing.

Companies gather more and more data about their consumers, but they do not always manage to use it. Sometimes it stays as numbers in a report, without turning into a concrete strategy. Research, data analysis and marketing run on separate tracks, and valuable information and growth opportunities are lost along the way. The result? Decisions made more on instinct than on any real understanding of the consumer.

That realisation is where IntuitaGo comes from.

I built IntuitaGo to help medium and large companies turn data into an understanding of their consumers, and that understanding into concrete strategic decisions, joining research, data science, user experience and marketing.

My goal is a simple one: to make sure data does not stay as numbers in a report, but becomes a tool for improving products, experiences, marketing strategies and, above all, business results.

I follow the projects personally, from understanding the first challenges through to finding the solutions that fit. When a project calls for it, I work with a network of data engineers and marketers with years of experience behind them.

That way every company has one direct point of contact, and specialist skills built around its own needs.

FAQ

Frequently asked questions

01What kind of companies are your services for?

Our services are built for companies in many different sectors that want to know their consumers better and make better-informed decisions. They suit companies that already hold large amounts of data to analyse, and equally companies that want to gather new information through interviews, surveys and usability testing.

02How does qualitative research work, such as interviews and usability testing?

It depends on the goals of the research. We can involve your existing consumers or users, or recruit new participants through external panels, selected on the characteristics of the audience you want to study. We handle the research design, the sessions, the analysis of the results and the practical recommendations. Any recruitment and incentive costs are agreed separately.

03Do you also handle advertising and marketing campaigns?

Yes. We can support you with the strategy, the creation and the optimisation of advertising campaigns, using the insight from the research to define the audience, the messaging and the content. Our approach starts from knowing the consumer, so that marketing activity becomes more targeted, more measurable and more effective.

04We are not investing in marketing yet. Can we still work together?

It depends on your goals. We can help you understand the market, identify the ideal audience, validate a product, define your positioning or assess a market-entry strategy before you invest in acquisition. In the first consultation we work out the path that fits your stage of growth.

05Our data is fragmented and poorly structured. Can we still use it?

You do not need to start from perfectly organised data. We begin by assessing the sources available, the quality of the information and the goals of the analysis. Where it is needed, we can support you in cleaning, integrating and structuring the data so it becomes usable. If the information is not sufficient or not reliable, we propose how to gather what is missing before moving on to more advanced analysis.

06What data do we need to start a project?

It depends on the problem we are solving. For segmentation, profitability or retention analysis, CRM data, transactions, digital behaviour or purchase history can all be useful. To understand motivations, needs and perceptions we can instead gather new information through qualitative or quantitative research. We assess the available sources and how well they fit, together.

07Do you offer one-off projects or ongoing work?

Both. We can work on a specific project, such as a customer segmentation, a pricing study or a UX research piece, or work alongside your team over time with ongoing analysis, experimentation and optimisation. How we work together depends on the goals and on the resources the work needs.

08How long does a project take?

The duration depends on the complexity of the analysis, the availability of the data and the activities involved. An initial assessment can take a few weeks, while projects involving recruitment, field research or predictive models can take longer. Once the goals are defined, we share a work plan with the activities, the timings and the expected results.

09How is our data used and protected?

We use the data solely for the purposes agreed, and we define access, processing and retention arrangements appropriate to the project. Where it is needed, we can work on anonymised or pseudonymised data and formalise confidentiality and data protection agreements, in line with the applicable regulations.

10How do we work out which services suit our company?

Not every company needs the same analysis or the same techniques. In a first free consultation we go through your goals, your current challenges, the data you hold and what you have already tried. On that basis we identify the most useful approaches and look at the possible growth opportunities together.